Samsung QLED 8K Campaign
To demonstrate the high resolution of QLED 8K display, this creative showed larger than normal animals to surprise consumers through film and print.
Achieved gold media at Korea Advertising Awards in 2019.
Achieved silver media at Seoul Creative Award of Film Advertising in 2019.
Project
Samsung QLED 8K
Client
Samsung Display
Role
Concept Development
Art direction
Storyboard